While Creed Venture Partners had extensive experience providing capital raising strategic resources, the firm had few family office contacts it could network with to find suitable investors. The firm turned to Family Office List to meet potential family office investors abroad as well as tap into the growing number of family offices interested in impact investing.
Outcomes
- Ability to network and connect with investors in global markets
- Access to local opportunities previously unknown or unavailable
The Client: Creed Venture Partners
“Time is probably our most precious asset. So, to the degree that Family Office List saves us time, that’s incredibly valuable.”
George, Owner of Creed Venture Partners
Creed Venture Partners is a Boston-born investment brokerage that focuses on impact investing in technology, healthcare, and sustainability. Their services include strategic advisory, strategic consulting, capital raising, consulting, and connections with commercial and strategic alliances. The brokerage’s goal is to partner with entrepreneurs using disruptive technology to address large global markets, helping those entrepreneurs find capital to grow their business.
The Problem: No Family Office Connections
While Creed Venture Partners was able to take advantage of many local funding opportunities in Boston and the United States, the brokerage realized it had little access to investors overseas. The firm needed a way into the world of family offices to successfully find new investment sources for its clients.
“There are many family offices that care about impact investing and about the themes that I’m involved in,” says George Harrington, managing director at Young America Capital and investment banker at Creed Venture Partners.
“Because I come from a largely institutional capital market background, I had very little exposure to family offices during most of my career. Family Office List was a way for me to educate myself and have a resource where I could become introduced to and network with family offices. So, it was a networking tool to a group of possible investors.”
The Need: Access to Family Offices Worldwide
To have more leads in the European and Domestic markets, Creed Venture Partners needed to find a source of qualified family office investors. Since Creed Venture Partners has had little interaction with Family Offices, they required a family office database that could be easily searchable and would allow them to filter offices based on funding capabilities and interests.
Furthermore, they needed access to a tool that provided them with key family office information to help them dive deep into their research and make an impactful outreach.
The Solution: A List of Global Family Offices
Using Family Office List’s global data and robust filtering tools, Creed Venture Partners was able to identify potential family office investors on a per project basis, sorting by industry and investment size.
Once they had a list of potential family offices, Creed Venture Partners drilled down even further, using the contact information provided by Family Office List for further research. The brokerage found the family office LinkedIn and website links very helpful in discerning each family office’s personality.
“There’s a lot of nuances to figuring out how friendly the [potential investor] is going to be, how open minded they’re going to be with new opportunities,” says Harrington. “So, I find all these [data points and resources] really helpful in determining, ‘Okay, is this going to be a friendly call?’ and just kind of preparing myself for an outreach.”
The Result: New Insights into Perspective Family Offices
“The nature of the platform is one where it saves me an incredible amount of time,” says Harrington. “Time is probably our most precious asset. So, to the degree that Family Office List saves us time, that’s incredibly valuable.”
Creed Venture Partners has taken advantage of the list by tapping into lasting relationships in both local and foreign markets. They now have an efficient way to contact Family Offices that have the capital they need for their impact investment clients. This will allow them to get more projects funded by Family Offices.
In Summary
By buying a Family Office List, Creed Venture Partners increased the number of leads they have access to. The list provided additional insights into potential investment partners to have more strategic outreach initiatives with a higher number of prospects.
Having a well-researched and updated prospective family office list gives brokerages a competitive advantage in the marketplace. If you are interested in learning how Family Office List can help you grow your high-net-worth contacts, contact us today.
BARNES New York tapped into the products and services offered by Family Office List, targeting high-end clientele interested in luxury real estate. While BARNES was well-established in France, Switzerland and other European markets, opportunities in new markets were needed to continue the growth of the business and its brand. New family offices were introduced to BARNES through the Family Office List’s database, resulting in positive outcomes for all stakeholders.
Successful Outcomes
- Reduction in cost-per-lead and other marketing expenses
- Increase in sales conversion rates and sales revenue
- Increased office efficiency and productivity without increased headcount
“I started putting in place a more proactive strategy, and as the first step, I acquired (Family Office List) solutions to get a better understanding of the landscape.”
—Yann Rousseau, Managing Director of BARNES New York
The Client: BARNES New York
The BARNES Group, and BARNES International Realty, include an integrated network of 100 agencies located in over 20 countries. The company focuses on luxury real estate in the world’s top destinations, leveraging its well-known real estate brokerage to network with buyers and property owners. Services offered by BARNES include exclusive property sales, private offices, investment realty, life annuities, property management, renovations and interior design. Much of the company’s business comes from family offices.
The Problem: How to Expand to New Markets
BARNES is well-established in France, Switzerland and in other European markets. The company wanted to expand its reach into new markets cost-effectively and efficiently. Finding new family offices with sufficient disposable income, or investment funds, presented a challenge.
The Need: High-Quality Global Leads
To connect with clients in new countries and markets, BARNES needed a vetted list of family offices to use as leads. This database of offices needed to be comprehensive and up-to-date, so that new clients could continually be identified. Since the majority of BARNES’ clientele includes family offices, Family Office List seemed the ideal solution. For BARNES to expand its business and gain brand recognition in new countries, a service provider with target market data was needed.
The Solution: A List of Global Family Offices
BARNES purchased access to the global family office list platform and went through the list, targeting countries where family offices were not previously known. Leveraging this global list and exporting the data to Excel for distribution to agents allowed BARNES to identify potential leads and new clientele. It also made it easier for BARNES to match agents with new clientele based on language and other preferences. Notably BARNES operates natively in English, French, Portuguese, Russian, Spanish, Greek, Chinese and Arabic. Given that the Family Office List’s data is continuously updated, it provides an ongoing source of potential leads.
The Result: New Relationships with Luxury Real Estate Investors
BARNES was successful in identifying new luxury real estate clientele in previously unexplored markets around the globe, giving the company an edge over its competition. It allowed for expansion of the business and its brand in an efficient manner while improving performance metrics across the business.
BARNES’ cost-per-lead and similar marketing costs decreased as a result of the condensed and well-screened family office list. Similarly, sales conversion rates improved as did sales revenue, because agents could focus on the right target market. The overall productivity of the business improved without additional headcount.
In Summary
BARNES New York is expanding its luxury real estate brokerage into new markets and is looking to serve family office clientele. BARNES is succeeding in its endeavors by leveraging Family Office List for target market data. The potential client list provided to BARNES served as the catalyst for new introductions, networking and business opportunities. This included the sale of residential and commercial properties, allowing BARNES’ personnel to draw on a wide spectrum of skills and connections to satisfy customer requirements.
To learn more about Family Office List and the benefit of working with family offices for luxury real estate transactions, please contact us today. Having a well-researched and updated prospective client list gives service providers a competitive advantage in the marketplace.
Capital2Market is a private technology investment company founded by Keith Bliss that connects tech start-ups with private capital in a streamlined, efficient way. Bliss was looking to raise $25 million for one of his clients, World Tree, a sustainable Empress Splendor planting and harvesting company primarily based in South America.
The Investment Opportunity
“We have a serious lumber shortage across the globe, and many of the hardwoods that are used for production are close to becoming extinct,” explained Bliss. “The problem is if you plant trees today, they would take 60 years to grow to mature height.”
The Empress Splendor, however, is one of the fastest-growing trees, taking only 10 years to reach maturity without damaging the soil. Helping farmers plant these trees is a great alternative to traditional deforestation practices — which, in turn, helps countries meet their goals of becoming carbon neutral.
“Not only are we doing things to help the lumber market sequester carbon and renourish the planet, but we’re also going into impoverished farming communities and creating generational wealth,” said Bliss.
World Tree is one of those businesses that coincides well with many of the objectives of ultra-high net worth individuals: it’s ecologically and financially sensible, a great option for investors looking to maximize returns in a way that’s beneficial for the environment.
Capital2Market just needed to get World Tree in front of the right people willing to invest. In order to do that, they needed to find data that they could trust.
The Challenge: Finding Targeted, Quality Data
“We’ve always known that one of the more prominent constituent investor groups we’d like to attack would be family offices,” said Bliss. “I needed to very quickly get a list of qualified family offices that I could contact on this transaction.”
Capital2Market knew they needed steady, reliable family office contact list information and the ability to filter that contact information. Furthermore, it needed to be able to seamlessly integrate family office data with its existing outreach software.
That’s how Bliss decided on Family Office List.
“Databases are only as good as the quality of information going into them,” Bliss said. “[You don’t want to] pick up the phone, call somebody, and have them say they’ve never invested in sustainable or an impact investment ever. That’s not good, and [with Family Office List] that’s not been my experience.”
The Solution: Easy-to-Filter Family Office Data
Bliss worked one-on-one with a Family Office List representative to pick the right list option for his objectives. He liked that Family Office List had a dedicated research team that regularly updated the database. Furthermore, he liked how easy it was to filter each family office into segments, allowing Bliss to zero in on exactly what he was searching for.
Bliss was able to easily and efficiently compile a list of about 130 family office firms that would be interested in sustainable or impact investments or carbon credits. With that list, he received full contact and business information to help him do his research and learn about the family office before making contact.
Beyond the actual data itself, Bliss found that the customer service at Family Office List was exceptional.
“I mean every time I reached out to Family Office List — either to ask a question about the database or if I needed help finding a particular segment of investors or family offices, they were fantastic.”
With that first step, Bliss could rest assured that he would be able to contact the offices that would be most receptive to World Tree, without worrying about wasting his time with poor, outdated information — and without having to do as much due diligence to find out if the offices aligned with his industry.
“It’s very much an iterative, ongoing process with people, just like selling anything,” added Bliss. “I’m anticipating good outcomes.”
Setting Capital2Market Up for Success
As Bliss explained, selling anything to anyone is an iterative process. But Family Office List helped Captial2Market begin its fundraising efforts on solid footing, providing reliable and accurate family office data.